SEEING WHAT´S NEXT - IMPORTADO

This book argues that it is possible to predict which companies will win and which will lose in a specific situation?and provides a practical framework for doing so. Most books on innovation?including Christensen?s previous two books?approached innovation from the inside-out, showing firms how they can create innovations inside their own companies. This book is written from an ?outside-in? perspective, showing how executives, investors, and analysts can assess the impact of a new innovation on the firms they have a vested interest in.