DESIGN FOR SPORTS

If sport has become the new religion, then sporting equipment is an object of devotion. Design for Sports addresses both the revolutionary changes that have affected sports in recent years, and the implications those changes have for contemporary culture. Advances in technology have reshaped both the sports we play and the way we play them. Chapters cover a wide range of issues - Steven Skov Holt presents an assessment of sporting equipment in modern society; Steven Langehough uses the images of advertising to demonstrate how athletic shoes are used as symbols of status and identity; Candace Lyle Hogan and Diana Nyad examine how sports technology has heightened both the visibility of and the participation in womens sport, leading to greater personal freedoms for women; J. Nadine Gelberg explores how the organizations that govern sport react - and overreact - to advances in the design of sports equipment; and Akiko Busch reveals how sporting goods have reshaped our relationship with the natural world.