SALT SUGAR FAT

Moss takes readers inside the labs where food scientists use cutting-edge technology to calculate the 'bliss point' of sugary beverages or enhance the 'mouthfeel' of fat by manipulating its chemical structure. He unearths marketing campaigns designed - in a technique adapted from tobacco companies - to redirect concerns about the health risks of their products- Dial back on one ingredient, pump up the other two, and tout the new line as 'fat-free' or 'low-salt'. He talks to concerned executives who confess that they could never produce truly healthy alternatives to their products even if serious regulation became a reality. Simply put- The industry itself would cease to exist without salt, sugar, and fat. Just as millions of 'heavy users' - as the companies refer to their most ardent customers - are addicted to this seductive trio, so too are the companies that peddle them.