A GALÁXIA DE GUTENBERG

Since its first appearance in 1962, the impact of The Gutenberg Galaxy has been felt around the world. It gave us the concept of the global village; that phrase has now been translated, along with the rest of the book, into twelve languages, from Japanese to Serbo-Croat. It helped establish Marshall McLuhan as the original media guru. More than 200,000 copies are in print. The reissue of this landmark book reflects the continuing importance of McLuhan s work for contemporary readers.