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HOW BRANDS GROW 2 REVISED EDITION: INCLUDING EMERGING MARKETS, SERVICES, DURABLES, B2B AND LUXURY BRANDS
Romaniuk , Research Professor And Associate Director Jenni; Sharp , Director Bryon (0) votos | (0) comentários
Sinopse
How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.
| Categoria | |
| Editora | Oxford University Press, USA |
| ISBN-13 | 9780190330026 |
| ISBN | 0190330023 |
| Edição | 2 / 2022 |
| Idioma | Português |
| Páginas | 256 |
| Estante | 0 0 0 0 |
| Sua estante | |
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