MY LIFE IN ADVERTISING AND SCIENTIFIC ADVERTISING (ADVERTISING AGE CLASSICS LIBRARY) (ENGLISH EDITION) 
		 
        Claude Hopkins
        
      
      
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    Sinopse
    
      Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.